SEO for PlayTours
Building organic growth engine for PlayTours? Learn more about your audience and what content they want to see. Include programmatic SEO (pSEO) ideas to scale your content marketing efforts.
PlayTours
PlayTours is a versatile scavenger hunt and gamification platform that allows users to create and manage scavenger hunts, team-building activities, and self-guided tours for various event types. The platform is ISO 27001 certified and emphasizes data security and compliance. It offers features such as real-time leaderboards, automated scoring, multi-device support, and the flexibility to host multiple sessions under a single pricing tier. PlayTours provides an easy-to-use interface suitable for both small and large-scale events, enabling users to engage with their audience dynamically.
Key Search Terms
These are the keywords that your customers are searching for to find your business.
PlayTours Companies
Direct Competitors
These are companies in PlayTours that directly compete with one another.
Goosechase
goosechase.comGoosechase: The Original Interactive Experiences App
goosechase.comInspired by scavenger hunts, Goosechase is an online platform that helps you run real-world interactive experiences for your communities.
Eventzee
eventzeeapp.comEventzee: The World's Most Customizable Scavenger Hunt App
eventzeeapp.comCreate custom mobile scavenger hunts for work get-togethers, family outings, and much more.
Let's Roam
letsroam.comThe World's #1 Scavenger Hunt App | Let's Roam
letsroam.comOn our #1 app-led city scavenger hunt, you'll explore like never before.
Actionbound
actionbound.comActionbound | Create your own scavenger hunt for mobile devices
actionbound.comActionbound is an app for playing digitally interactive scavenger hunts to lead the learner on a path of discovery.
Watson Adventures
watsonadventures.comWatson Adventures: Scavenger Hunt Events & Team Building
watsonadventures.comExplore a great museum, neighborhood or other location while tackling tricky questions.
TeamBonding
teambonding.comCorporate Team Building Activities & Events - Outback Team
teambonding.comTeamBonding has been THE leader in corporate team building activities for 25+ years.
Bizzabo
bizzabo.com17 Corporate Team Building Activities & Event Ideas | Bizzabo
bizzabo.comIn this article, we'll explore 17 corporate team building activities ideas that are sure to bring your team closer together in a fun and memorable way.
Eventify
eventify.ioGamify Your Event for Better Engagement | Eventify
eventify.ioEventify is the perfect platform for event organizers of all sizes. With Eventify, you can easily sell tickets and manage registration.
Kaltura
corp.kaltura.comThe power of event gamification | Kaltura
corp.kaltura.comBoost engagement – Game elements drive higher engagement before, during, and after events.
Search Result Competitors
Besides the direct competitors, these companies also compete in the search results page with PlayTours companies:
vFairs
vfairs.comEngage Attendees with vFairs Event Gamification Features
vfairs.comGame Changing Virtual, Hybrid and In-person Events. Whether you're hosting events online, onsite or both, vFairs offers a customizable event platform and tech.
OneCause
onecause.comVirtual Fundraising Software | Solutions for Nonprofits
onecause.comUse OneCause virtual fundraising software to engage supporters anytime, anywhere. Host virtual auctions, events, peer-to-peer fundraising campaigns.
EventMobi
eventmobi.comTop 15 Event App Gamification Platforms to Engage Attendees
eventmobi.comEventMobi has various event app gamification options, including leaderboards, scavenger hunts, trivia games, and Spin.
Zoom
explore.zoom.usZoom Event Services | Zoom
explore.zoom.usGet real-time support for your event and gain peace of mind. Technical Production for engaging event experiences.
Customer Profiles for PlayTours
To understand who you are creating content for, we need to understand the ideal customer for your business. These are the people who are most likely to buy your product or service. You will also find out how your customers come to think of your business.
HR Manager / Employee Engagement Specialist at a mid-sized tech company (200-1000 employees).
Experience
5-10 years in HR, with increasing focus on employee experience, culture, and retention. Experienced in organizing company events, but not necessarily a tech expert. Understands the importance of team cohesion, especially in hybrid work environments.
Core Motivation
To boost employee morale, improve team collaboration, foster a positive company culture, and reduce employee turnover. Needs to demonstrate the ROI of engagement initiatives to leadership. Wants activities that are inclusive and appeal to a diverse workforce.
First Thoughts
Okay, check emails... performance reviews due next week. Need to finalize the agenda for the DEI committee meeting. Oh right, the offsite team building! Still haven't locked that down. Need something more interactive than just talks. Maybe a scavenger hunt? Saw that PlayTours thing... looks promising with the leaderboard. Need to compare it with Goosechase again. Does it handle large groups easily? Is setup intuitive? Need to book a demo ASAP before all the good options or my time runs out.
Priorities
The annual company offsite is next month, and Sarah is responsible for the team-building component. Leadership wants something fresh and engaging that gets people from different departments interacting, especially after a period of remote work. Last year's activity felt a bit flat. She needs an activity that's easy to set up and manage for 300+ people, works reliably on mobile devices, provides some friendly competition (leaderboard!), and doesn't require her team to manually score or track everything. She's worried about finding something that fits the budget, is genuinely fun (not cheesy), and can be easily customized to include company values or specific themes. Time is running out, and she needs a proven solution *now*.
Technical Skills
Proficient with HRIS systems (e.g., Workday, BambooHR), communication platforms (Slack, MS Teams), survey tools (SurveyMonkey, Culture Amp), and standard office software (MS Office/Google Workspace). Comfortable learning new, user-friendly web platforms but avoids complex coding or overly technical setups.
Products Used
Core HR/Ops
- • Workday
- • BambooHR
- • Lever (ATS)
Communication/Collaboration
- • Slack
- • MS Teams
- • Zoom
- • Google Workspace
Engagement/Surveys
- • Culture Amp
- • SurveyMonkey
- • Lattice
Event Logistics (Internal)
- • Eventbrite
- • Internal booking systems
Competitive/Alternative Solutions
- • Goosechase
- • TeamBonding
- • DIY activities (trivia, happy hours)
- • Escape Rooms
- • Let's Roam
Senior Event Manager at an event planning agency specializing in corporate conferences and brand activations.
Experience
10+ years in event management, handling logistics, vendor coordination, and client relations for diverse events (100 to 5000+ attendees). Constantly looking for innovative ways to enhance attendee experience and engagement.
Core Motivation
To deliver exceptional, memorable events that exceed client expectations and drive measurable results (e.g., attendee satisfaction, lead generation, brand engagement). Needs reliable, scalable tools that integrate smoothly into the overall event structure and tech stack. Efficiency and demonstrating value are key.
First Thoughts
Client check-in call at 9. Need to review the AV proposal for the main stage. Catering confirmation... Where are we with the conference app? Oh, the gamification piece! Still need to finalize that vendor. Looked at PlayTours and Goosechase. PlayTours pricing seems flexible for multiple sessions... need to check their customization options and leaderboard display capabilities. Can it handle QR code scans easily for booth traffic? Need reliable tech that won't crash. Let's schedule demos today and get quotes. Must impress the client with a seamless engagement strategy.
Priorities
David is managing a large industry conference for a major client in two months. The client wants to increase attendee networking and drive traffic to specific exhibitor booths. They've asked for "gamification" but are vague on specifics. David needs a solution that can be easily branded, handle 1000+ participants simultaneously, track activities (like booth visits or session check-ins via QR codes), display a dynamic leaderboard on large screens, and provide post-event analytics on engagement. He doesn't have the budget for a fully custom app build this time. He needs a platform that is reliable, easy for attendees to use on their own phones, and simple for his team to manage during the hectic live event. He's terrified of the tech failing mid-event or the user experience being clunky, reflecting poorly on his agency and the client's brand.
Technical Skills
Expert user of event management platforms (Cvent, Bizzabo, Eventbrite Professional), project management tools (Asana, Trello), CRM systems (Salesforce - basic use), and presentation software. Comfortable evaluating and integrating new event technologies (apps, engagement tools, AV tech). Can troubleshoot basic tech issues but relies on vendor support for complex problems.
Products Used
Core Event Platforms
- • Cvent
- • Bizzabo
- • Aventri
- • Hopin/RingCentral Events
Project Management
- • Asana
- • Monday.com
- • Trello
Communication
- • Slack
- • Zoom
- • MS Teams
Registration/Ticketing
- • Eventbrite
- • Splash
- • Universe
Engagement Tools
- • Slido
- • Mentimeter
- • Miro
Competitive/Alternative Gamification
- • Goosechase
- • Eventzee
- • vFairs (integrated)
- • bespoke app development
CRM
- • Salesforce (basic reporting)
Public Programs Manager or Education Coordinator at a city museum or historical site.
Experience
3-7 years in museum education, visitor services, or program development. Background often in history, art history, or museum studies. Passionate about making the institution's collection accessible and engaging for diverse audiences (families, school groups, tourists). Familiar with budget constraints in non-profits.
Core Motivation
To enhance the visitor experience, increase engagement with exhibits, provide educational value in fun ways, and potentially attract new or repeat visitors. Needs tools that are easy for non-technical staff to update and manage, and affordable for a non-profit budget.
First Thoughts
Grant report deadline next week. Need to schedule the volunteer training. Summer program planning... that interactive tour idea. Paper hunts are so outdated. Need something digital. Remembered looking at PlayTours and Actionbound. PlayTours mentioned self-guided tours... wonder how easy it is to add our own content and images? Does it work well on different phone types? Need something budget-friendly and super easy to manage. Let's check their pricing and maybe try a demo build if possible. Could really make the summer family program stand out.
Priorities
Emily wants to create a new interactive experience for families visiting the museum this summer. The goal is to guide them through specific galleries and encourage closer looking at certain artifacts using a fun, game-like format. They used to have paper-based scavenger hunts, but they were difficult to update, wasteful, and hard to track engagement with. She needs a digital solution that allows her to easily create a self-guided tour with image/text clues, maybe some simple quiz questions, and potentially track completion. It needs to be accessible via visitors' own smartphones (BYOD) without requiring a complex app download, and affordable on a tight program budget. She's worried about finding a platform that's simple enough for her to build and update the tour herself without needing IT support, and ensuring it's engaging enough for kids but not distracting from the actual exhibits.
Technical Skills
Proficient with standard office software, basic website CMS (WordPress, Squarespace), social media platforms, and potentially collection management software (basic user). Comfortable using template-based online tools but not a coder. Learns new software if it has a clear benefit and good support/tutorials.
Products Used
Core Ops
- • Internal scheduling software
- • POS systems
- • PastPerfect
- • CollectiveAccess (basic user)
Communication/Marketing
- • Mailchimp
- • Constant Contact
- • Hootsuite
- • Buffer
- • WordPress
- • Squarespace
- • Google Workspace
Visitor Resources
- • Printed maps/guides
- • Audio guides (devices/apps)
Competitive/Alternative Solutions
- • Actionbound
- • Questo
- • DIY web tours
- • Paper scavenger hunts
- • Guide köpek
- • Stqry
Our deep understanding of your customers and their needs is the foundation of our content strategy. Want to get the rest of the profiles and learn how we can help you scale your organic traffic?
Content Ideas for PlayTours
Now that we know who we are creating content for, we can start to think about what content to create. These are some ideas that we have for content that we think will be relevant to the ideal customer for your business and the target keywords that you can rank for.
Provide specific, actionable scavenger hunt ideas tailored to different event types relevant to PlayTours' target audience (e.g., HR Managers, Event Managers, Student Affairs Coordinators). This targets users actively looking for inspiration for their specific event context, positioning PlayTours as a helpful resource and solution provider.
/ideas/scavenger-hunt/[event_type]Offer step-by-step guides on creating self-guided tours using a platform like PlayTours, tailored to specific environments (museums, campuses, cities, historical sites). This targets roles like Museum Coordinators, Tourism Managers, and Student Affairs staff looking for practical solutions for self-guided experiences.
/guides/create-self-guided-tour/[venue_purpose]Create comparison pages targeting users evaluating PlayTours against specific competitors for a particular application (e.g., team building, conference gamification). This captures high-intent, bottom-of-funnel traffic actively comparing solutions before making a purchase decision.
/compare/playtours-vs-[competitor]/[use_case]Detail strategies on how gamification (using a tool like PlayTours) can achieve specific event objectives (like networking, booth traffic, learning) within different event contexts. This targets planners (Event Managers, Marketers, L&D Specialists) looking for ways to improve event ROI and achieve specific outcomes.
/strategies/gamification/[event_goal]/[event_type]Provide templates and examples for team-building scavenger hunts specifically designed for different corporate departments (e.g., Sales, Engineering, Marketing, HR). This targets HR Managers or Team Leads looking for relevant activities that foster cross-functional understanding or department-specific bonding.
/templates/team-building/department/[department_name]Want the full list of over 32 SEO ideas and learn how we can help you scale your organic traffic?