SEO for Cravd
Building organic growth engine for Cravd? Learn more about your audience and what content they want to see. Include programmatic SEO (pSEO) ideas to scale your content marketing efforts.
Cravd
Cravd is an innovative online marketplace that connects busy families with professional home chefs to provide personalized, home-cooked meals in their own kitchen. The company's mission is to simplify meal preparation and improve family health by offering private chef services that save time while ensuring quality. Cravd's unique value proposition lies in its AI automation that handles administration such as bookings, payments, and menu management, allowing chefs to focus on what they do best—cooking. The platform emphasizes reducing environmental impact through sustainable practices and offers various service plans, ensuring flexible, tailored options for families. With a commitment to safety and quality, all chefs undergo thorough vetting and training.
Key Search Terms
These are the keywords that your customers are searching for to find your business.
Cravd Companies
Direct Competitors
These are companies in Cravd that directly compete with one another.
Home Chef
homechef.comHome Chef: Meal Delivery Service - Fresh Weekly Meal Kit Delivery
homechef.comHome Chef brings pre-portioned ingredients to your door in an insulated box so everything stays fresh and delicious.
HelloFresh
hellofresh.comHelloFresh® Meal Kits | Get Free Ready Made Meals For Life + 50 ...
hellofresh.comWhy HelloFresh Meal Kits? ; Plenty of protein. Quality protein matters in a meal delivery service, whether it's chicken, steak, fish, or plant-based. ; No ...
Blue Apron
blueapron.comGet 18 meals free if you sign up today!
blueapron.comDiscover affordable culinary delights with Blue Apron's meal kits and prepared & ready meals— now featuring the same fresh ingredients you love.
Factor
factor75.comFactor: Get 50% Off + Free Shipping
factor75.comGet 50% off including free shipping on your first box! Our chef-prepared meal delivery services come with fully cooked, ready-to-eat meals delivered to your ...
EveryPlate
everyplate.comEveryPlate: Affordable Food & Meal Kit Delivery
everyplate.comHow EveryPlate Meal Delivery Works ... Choose your meals from 27 delicious and affordable recipes that change every week. ... Our meal delivery service ships ...
Search Result Competitors
Besides the direct competitors, these companies also compete in the search results page with Cravd companies:
Nourish Personal Chef Services
nourish-chef.comNourish Personal Chef Services — Nourish
nourish-chef.comI love to cook, it feeds me to feed others! Food is medicine, it is nourishment, it is love, it is life. I am excited to cook for you and your loved ones!
Eat This Much
eatthismuch.comEat This Much: The Automatic Meal Planner
eatthismuch.comEat This Much creates personalized meal plans tailored to your preferences, budget, and schedule. Achieve your dietary goals with our calorie calculator,...
Meal Prep Kingz
mealprepkingz.comMeal Prep Kingz || Best Meal Prep Services || Meal Delivery
mealprepkingz.comEVERY MEAL IS CHEF-PREPARED · Always Fresh · Gluten Free · Packed with Protein · All-natural Ingredients · Plant-Based · Himalayan Pink Salt Only · No Refined
Goldbelly
goldbelly.comGoldbelly | The Best Gourmet Food & Food Gifts | Delivery Nationwide
goldbelly.comChoose Your Food Experience · Award Winner. Top 100. SERVES · Gorgeous Box. Top 100. Ina's Coconut Cake · Gorgeous Box. 12. Easter Cupcake Dozen · Gorgeous Box.
Sunbasket
sunbasket.comSunbasket | Eat Well with Healthy Meal Delivery
sunbasket.comSunbasket offers healthy meals delivered, from heat-and-eat meals to cooking kits, for all tastes and lifestyles.
Customer Profiles for Cravd
To understand who you are creating content for, we need to understand the ideal customer for your business. These are the people who are most likely to buy your product or service. You will also find out how your customers come to think of your business.
Busy Working Parent (e.g., Marketing Director, age 35-50) in a dual-income household with 1-3 school-aged children. Manages household logistics alongside a demanding career.
Experience
Experienced professional in her field (e.g., marketing manager, lawyer, healthcare provider), adept at managing complex schedules and household logistics. Comfortable using various apps and online services for efficiency. Familiar with meal kits or meal delivery but seeking a more personalized and less burdensome solution.
Core Motivation
To provide healthy, home-cooked meals for her family consistently, reduce dinnertime stress, and reclaim time spent on meal planning, shopping, and cooking to focus on her children and career.
First Thoughts
Okay, check emails... client meeting at 9. Need to make sure Timmy has his soccer uniform packed. Did I remember to approve that invoice? Ugh, what are we going to eat tonight? I didn't plan anything. Maybe I can thaw some chicken? No, that takes too long. Maybe pasta again? Kids will complain. I wish someone could just handle dinner. Need coffee. Check the family calendar - swimming lessons tonight too. Seriously need a better dinner system.
Priorities
It's 5 PM, she's just finished a demanding workday (possibly working from home, possibly commuting), the kids are hungry and need homework help/attention, and the thought of figuring out 'what's for dinner,' shopping (if she forgot something), prepping, cooking, and cleaning up feels completely overwhelming tonight, like most nights. She feels guilty defaulting to takeout again or serving frozen pizza because she wants her family to eat well, but she's exhausted. The mental load of meal planning is a constant, draining background task. She needs a reliable, healthy solution that requires minimal effort from her *tonight* and every night.
Technical Skills
Highly proficient with standard office software, project management tools, scheduling apps, and online ordering platforms. Comfortable researching and adopting new digital services that promise convenience and efficiency. Not technically 'deep' but a savvy user of consumer technology.
Products Used
Productivity & Communication
- • Google Workspace
- • Slack
- • Zoom
- • Outlook Calendar
- • Cozi Family Organizer (or similar)
Shopping & Delivery
- • Instacart
- • Amazon Prime
- • Good Eggs (potentially)
- • Doordash/Uber Eats (current pain point)
Previous Meal Solutions (Tried/Rejected)
- • HelloFresh
- • Blue Apron
- • Factor
- • Local Meal Prep Services
Parenting & Household
- • School communication apps (e.g., ParentSquare)
- • Activity scheduling tools
- • Online banking apps
Professional Home Chef / Personal Chef (age 28-55). Seeking stable client relationships and reduced administrative workload.
Experience
Professionally trained chef with several years of experience, potentially in restaurants, catering, or previous personal chef roles. Understands food costing, menu planning, and safe food handling practices. May have some experience marketing themselves independently.
Core Motivation
To build a sustainable personal chef business focusing on cooking and client relationships, rather than administrative tasks. Desires flexibility, creative freedom in menu planning (within client preferences), and consistent income without the overhead and stress of restaurant work.
First Thoughts
Need to check emails for that menu approval from the Millers. Okay, confirmed. Need to plan the shopping list for tomorrow's cook day. Oh, I should post photos from last week's dinner party on Instagram. Need more clients for next month... maybe I should run a small ad? Ugh, bookkeeping is piling up too. I just want to cook! Wonder if there's a platform that handles all this admin stuff so I can focus on the food.
Priorities
Has a gap in their schedule next week and needs to fill it to meet income goals. Spending hours on non-billable work: prospecting for new clients on social media, responding to inquiries (many of which go nowhere), drafting custom proposals, managing complex dietary requests via email chains, and chasing down late payments. Feels frustrated that administrative tasks are taking up valuable time that could be spent cooking or refining their craft. Worries about inconsistent income flow and the feast-or-famine nature of freelance work.
Technical Skills
Proficient in kitchen technology and basic business software (email, invoicing). Comfortable using social media for promotion. Increasingly open to platforms that streamline business operations (like Cravd's AI features) but may need some initial guidance.
Products Used
Culinary Tools & Resources
- • Professional knife set
- • Sous vide equipment
- • Recipe management apps (e.g., Paprika, Evernote)
- • Culinary publications/websites (e.g., Bon Appétit, Food & Wine)
Business & Marketing (Current/Past)
- • Instagram/Facebook (for self-promotion)
- • Canva (for menus/flyers)
- • QuickBooks Self-Employed or Wave (for invoicing/accounting)
- • Google Calendar/Acuity Scheduling (potentially, for bookings)
- • Personal website/portfolio (maybe)
Communication
- • Gmail/Outlook
- • WhatsApp/Messaging apps
Food Sourcing
- • Local farmers markets
- • Wholesale suppliers (e.g., Restaurant Depot)
- • Specialty food stores
Health-Focused Professional (age 30-55), potentially single or a couple without kids, prioritizes wellness and has specific dietary needs or goals.
Experience
Health-conscious professional (e.g., tech employee, fitness enthusiast, individual managing a health condition) who values nutrition and ingredient quality. May have tried various diets, meal prep strategies, or specialized delivery services.
Core Motivation
To consistently eat delicious, high-quality meals that align with specific health goals or dietary restrictions (e.g., keto, paleo, gluten-free, low-FODMAP) without spending excessive time on planning, shopping, and cooking.
First Thoughts
Okay, gym session at 6:30. Need to log my macros later. What am I going to eat today that fits my plan? Leftovers from Sunday's meal prep... getting tired of that. Need to find a better source for grass-fed beef. Cooking tonight seems like a drag after that late meeting. Maybe I can find a service that cooks *exactly* what I need, with the right ingredients? Ordering out is such a gamble with hidden ingredients. Wish I had a personal chef, but that seems too expensive or complicated.
Priorities
Traveling for work next week and knows their healthy eating habits will be derailed. Comes home exhausted and doesn't have the energy to cook the specific, compliant meals they need to feel good and achieve their fitness/health goals. Feels frustrated by the limited healthy options available through standard takeout/delivery, which often contain hidden sugars, unhealthy fats, or allergens. Meal prepping takes up their entire Sunday, and they'd rather use that time for relaxing or hobbies. Needs a convenient way to have truly personalized, healthy, and delicious meals ready at home.
Technical Skills
Tech-savvy, comfortable using various apps for health tracking, productivity, and online ordering. Likely an early adopter of services that offer personalization and convenience related to health and wellness.
Products Used
Health & Fitness
- • MyFitnessPal/Cronometer
- • Fitbit/Apple Watch
- • Strava/Peloton App
- • Specialized nutrition resources/blogs
Food & Grocery
- • Whole Foods/Sprouts/Thrive Market
- • Instacart/Good Eggs
- • Factor/Trifecta Nutrition (potentially tried/rejected)
- • Local health food stores
Productivity & Lifestyle
- • Google Suite/Microsoft Office
- • Slack/Teams
- • Meditation apps (e.g., Calm, Headspace)
- • Online banking/investment apps
Our deep understanding of your customers and their needs is the foundation of our content strategy. Want to get the rest of the profiles and learn how we can help you scale your organic traffic?
Content Ideas for Cravd
Now that we know who we are creating content for, we can start to think about what content to create. These are some ideas that we have for content that we think will be relevant to the ideal customer for your business and the target keywords that you can rank for.
Targets families searching for chefs with specific dietary knowledge, cuisine expertise, or experience (e.g., family meals, gourmet) within their geographic area. This is a high-intent, lower-funnel strategy directly connecting demand (families) with supply (chefs) based on specific needs.
/find-a-chef/{location}/{specialty}Compares Cravd's in-home chef service against common alternatives like meal kits, meal delivery, or traditional standalone personal chefs. This targets users in the consideration phase, highlighting Cravd's unique value propositions (personalization, freshness, convenience, in-home experience) to address pain points experienced with other solutions.
/compare/cravd-vs-{alternative}Targets potential customers based on their specific life situation or primary need for a chef (e.g., new parents needing support, busy professionals saving time, individuals hosting events). This addresses the core 'hair on fire' problems of different user segments directly within their location.
/services/{location}/{use-case}Attracts professional chefs looking for flexible work opportunities in specific cities. This targets the supply side of the marketplace (Chef ICPs), highlighting the benefits of Cravd's platform like AI-powered admin reduction, client matching, and schedule flexibility.
/chef-opportunities/{location}Addresses the common user question about the cost of hiring a personal chef through Cravd in their specific area. This builds trust through transparency and helps users in the consideration/decision phase by providing relevant pricing context and highlighting the value proposition.
/pricing/{location}Want the full list of over 31 SEO ideas and learn how we can help you scale your organic traffic?