SEO for Cedar
Building organic growth engine for Cedar? Learn more about your audience and what content they want to see. Include programmatic SEO (pSEO) ideas to scale your content marketing efforts.
Cedar
Cedar is a complete patient financial platform designed to improve the financial experiences of patients in healthcare by offering integrated solutions that connect providers, payers, and financial assistance. The platform addresses the complexities of medical billing through AI-driven tools that simplify payments, clarify insurance coverage, and enhance patient engagement. Cedar's offerings include Cedar Pay for end-to-end patient payments, Cedar Support as an AI-powered contact center, and Cedar Cover for benefits and financial assistance enrollment. The company focuses on improving efficiency for healthcare providers while also enhancing the financial well-being of patients, striving to unlock hidden resources for payments and streamline financial interactions within the healthcare system.
Key Search Terms
These are the keywords that your customers are searching for to find your business.
Cedar Companies
Direct Competitors
These are companies in Cedar that directly compete with one another.
AccessOne
accessonepay.comAccessOne: Patient Payment Solutions | Healthcare Financing
accessonepay.comSee how you can build a better patient experience while driving efficiency and revenue through one platform, for both patients and health system staff.
Patientco
businesswire.comPatientco® Named Best Patient Financial Engagement Platform in ...
businesswire.comPatientco, a next-generation patient payment technology company, has been named the Best Patient Financial Engagement Platform in the 2021 FinTech Awards.
Waystar
waystar.comPatient Financial Clearance | Waystar
waystar.comOur platform draws on the latest technology and predictive analytics to simplify eligibility verification and prior authorization processes.
MedData
businesswire.comMedData's New Patient Financial Platform Solves Inefficient, Costly ...
businesswire.com... best-in-class patient financial services into a single process.
InstaMed
instamed.comInstaMed Powers a Better Healthcare Payments Experience
instamed.comInstaMed makes healthcare billing and payments better for everyone. Solutions for contactless, automated and mobile payments, claims, ERA & more.
Vanderbilt Health
vanderbilthealth.comFinancial Assistance | Vanderbilt Health Nashville, TN
vanderbilthealth.comIf you are a patient who does not have insurance or has limited insurance benefits, and you receive treatment at a VUMC facility, you may be eligible for help.
Search Result Competitors
Besides the direct competitors, these companies also compete in the search results page with Cedar companies:
Waystar
waystar.comPatient Financial Experience Solutions | Waystar
waystar.comPatients as consumers: Elevating patient financial engagement. Watch on-demand webinar. 4 revenue cycle strategies for a growing self-pay population.
CarePayment
carepayment.comCarePayment Named #1 in Patient Financing & Financial ...
carepayment.comCarePayment was named the #1 vendor for Patient Financing Solutions and Patient Financial Engagement by Black Book Research in 2024.
Optum
business.optum.comPatient Access and Engagement Solutions | Optum Business
business.optum.comLearn how our digital patient engagement solutions help reduce costs while improving patient satisfaction and patient access.
CureMD
curemd.comArtificial Intelligence (AI) Medical Billing Solution
curemd.comCureMD's Artificial Intelligence empowered medical billing utilizes the latest in AI technologies to simplify the billing process.
Pane Foundation
panfoundation.orgPAN Foundation - Patient financial assistance, advocacy, and ...
panfoundation.orgPAN Foundation is helping people with life-threatening, chronic, and rare diseases get the medications and treatment they need.
Customer Profiles for Cedar
To understand who you are creating content for, we need to understand the ideal customer for your business. These are the people who are most likely to buy your product or service. You will also find out how your customers come to think of your business.
VP of Revenue Cycle Management at a multi-hospital health system or large medical group.
Experience
15+ years in healthcare finance and Revenue Cycle Management (RCM), deep understanding of billing codes, payer contracts, denial management, patient collections, and RCM technology. Has overseen transitions to digital systems but struggles with fragmented point solutions.
Core Motivation
To optimize the entire revenue cycle, increase cash flow, reduce accounts receivable (A/R) days and bad debt, improve clean claim rates, and decrease the cost to collect, while navigating the increasing complexity of payer rules and rising patient financial responsibility.
First Thoughts
Check the A/R aging report – any movement on high-dollar accounts? Did yesterday's cash deposits hit the target? Call center dashboard – what's the average handle time and first call resolution rate? Prep for the RCM leadership meeting – need updates on denial trends and collector productivity. CFO is asking for the bad debt forecast again. Why is getting patients to pay their bills still so difficult and expensive? We need a system that simplifies this whole mess. That Cedar demo looked promising for integrating payments and engagement... need to verify the EHR integration claims and build the ROI case. Must reduce billing-related patient complaints.
Priorities
Patient self-pay collections are plummeting while patient frustration and call center volume for basic billing questions are overwhelming staff. Manual reconciliation, prior authorization follow-up, and explaining complex bills are bogging down the team. Bad debt is rising significantly due to high-deductible health plans and patients' inability to understand or pay their share. Existing tools are disjointed, don't integrate well with the core EHR (e.g., Epic/Cerner), and lack proactive patient engagement or clear financial assistance pathways. Sarah is under intense pressure from the CFO to improve net collections and reduce the cost-to-collect immediately without damaging patient relationships or satisfaction scores. She needs a unified platform that integrates seamlessly with the EHR, automates manual tasks, provides patients with clear, understandable bills and flexible payment/financing options, and proactively identifies financial assistance eligibility.
Technical Skills
Expert user of major EHR/PM systems (specifically RCM modules like Epic Resolute or Cerner Soarian). Proficient with RCM analytics dashboards and reporting tools (Tableau, PowerBI). Understands clearinghouse operations and denial management workflows. Comfortable evaluating and implementing new healthcare financial technologies. Strong analytical skills, particularly with Excel.
Products Used
Core Systems
- • Epic Resolute
- • Cerner Soarian
- • Cerner Millennium
- • Meditech
Clearinghouses
- • Waystar
- • Change Healthcare
- • Availity
Analytics/Reporting
- • Tableau
- • PowerBI
- • Qlik
- • Strata Decision Technology
Existing Payment/Engagement Tools
- • Basic EHR Patient Portals (MyChart, Cerner Portal)
- • Standalone Online Payment Portals
- • IVR Systems
- • Traditional Collection Agencies
- • AccessOne
- • InstaMed
Productivity
- • Microsoft Office Suite (Excel, Outlook, Teams)
- • Slack
Chief Financial Officer (CFO) of a regional health system or academic medical center.
Experience
20+ years in finance, with the last 10-15 focused on healthcare leadership (Controller, VP Finance, CFO). Background in financial planning & analysis (FP&A), accounting, treasury management, and strategic finance within complex health systems.
Core Motivation
To ensure the financial stability and growth of the health system, manage costs effectively, optimize revenue streams (especially patient payments), improve operating margins, and make strategic technology investments that provide clear, measurable ROI and support the organization's mission and patient satisfaction goals.
First Thoughts
Check daily cash position and key financial dashboard metrics vs. budget. Review capital expenditure requests queue – which ones have the strongest ROI and strategic alignment? Revenue cycle performance is still lagging – need that update from Sarah on the bad debt trend. She keeps mentioning that Cedar platform... Need to scrutinize the business case – is the projected ROI on reducing bad debt and improving collections realistic? What are the implementation costs, timeline, and risks? How does this stack up against other margin improvement initiatives? Prep for the Finance Committee meeting – need to present a clear strategy for improving financial performance under current pressures.
Priorities
Operating margins are dangerously thin due to reimbursement pressures, rising labor/supply costs, and inflation. Patient self-pay represents a large and growing portion of A/R, but the cost-to-collect is high and bad debt write-offs are significantly impacting the bottom line. David sees poor patient financial experiences not just as an RCM issue, but as a strategic risk that drives patient leakage and harms the brand. He needs technology investments that demonstrably improve net revenue realization, reduce administrative costs (especially in RCM), and enhance patient loyalty. He is skeptical of large IT projects without a rock-solid business case showing quick financial improvement and alignment with strategic priorities like digital transformation and value-based care.
Technical Skills
High-level understanding of enterprise financial systems (ERP, GL, Planning), RCM performance metrics, and BI tools. Relies on finance and RCM teams for operational system details but requires clear, concise dashboards showing financial impact (cash flow, margin, ROI). Expert proficiency in financial modeling (Excel), interpreting financial statements, and evaluating business cases for technology investments.
Products Used
Financial Systems
- • Oracle Financials
- • Workday Financial Management
- • SAP S/4HANA Finance
- • Strata Decision Technology
- • Syntellis Performance Solutions (Kaufman Hall)
Analytics/Reporting
- • Tableau
- • PowerBI
- • Qlik
- • EHR Executive Dashboards (Epic/Cerner)
Core Business Systems (Awareness)
- • Epic Systems
- • Cerner Corporation
Productivity
- • Microsoft Office Suite (Excel, PowerPoint, Outlook)
- • Board Portal Software (e.g., Diligent)
Chief Experience Officer (CXO) or VP of Patient Experience at a large hospital or health system.
Experience
Clinical background (e.g., physician, nurse leader) combined with 10+ years experience in quality improvement, patient advocacy, service excellence programs, and patient experience leadership roles within healthcare.
Core Motivation
To create a seamless, compassionate, and positive experience for patients and their families across all touchpoints, reducing patient anxiety, building trust, improving communication, and enhancing the organization's reputation for patient-centered care. Directly focused on improving patient satisfaction scores (like HCAHPS) and reducing patient complaints.
First Thoughts
Check the patient satisfaction dashboard – any shifts in key metrics? Review yesterday's patient comments feed – need to flag critical feedback for follow-up. Ugh, another cluster of billing complaints... 'confusing statement', 'rude collector', 'couldn't get payment plan info'. This is hurting our HCAHPS scores for 'Care Transitions'. Need to push RCM and Finance on finding better solutions. Remembered hearing about Cedar – they claim to focus on the *patient's* financial journey. How exactly do they simplify bills and improve communication? Does their AI support feel human? Could this actually reduce patient anxiety and improve their perception of us? Must bring this up in the next executive leadership meeting. Need to champion solutions that fix the financial friction points.
Priorities
Patient complaints and negative online reviews related to billing and financial interactions are consistently high, dragging down overall patient satisfaction scores and damaging the hospital's reputation. Patients report confusing bills, surprise charges, lack of price transparency, difficulty navigating insurance, aggressive or unhelpful collection calls, and general anxiety around the financial aspects of their care. Elena knows these negative financial experiences erode trust, create lasting negative impressions, and can lead patients to choose competitors for future care. She needs the organization to adopt solutions that demystify billing, provide clear, proactive communication, offer empathetic support, and make it easy for patients to understand their obligations and access help (payment plans, financial assistance). The current fragmented and often harsh financial process is a major barrier to achieving a truly patient-centered experience.
Technical Skills
Proficient user of patient satisfaction survey platforms and data analysis tools (e.g., Press Ganey portal, Qualtrics dashboards). Understands digital patient engagement tools and CRM concepts from a user experience perspective. Comfortable reviewing patient feedback data (quantitative and qualitative) to identify trends and pain points. Focuses on the usability and empathy aspects of technology rather than deep technical details.
Products Used
Patient Feedback & Surveys
- • Press Ganey
- • Qualtrics
- • SurveyMonkey
- • NRC Health
Patient Engagement/Communication
- • EHR Patient Portals (MyChart, Cerner Portal)
- • GetWellNetwork
- • Twilio (for SMS/Comms)
- • Secure Messaging Platforms
CRM (Potentially)
- • Salesforce Health Cloud
- • Microsoft Dynamics 365
Reputation Management
- • Reputation.com
- • Podium
- • Birdeye
Productivity
- • Microsoft Office Suite (Word, PowerPoint, Outlook, Teams)
- • Asana
- • Trello
Our deep understanding of your customers and their needs is the foundation of our content strategy. Want to get the rest of the profiles and learn how we can help you scale your organic traffic?
Content Ideas for Cedar
Now that we know who we are creating content for, we can start to think about what content to create. These are some ideas that we have for content that we think will be relevant to the ideal customer for your business and the target keywords that you can rank for.
Detail how Cedar seamlessly integrates with specific major EHR systems like Epic and Cerner. This addresses a key pain point for IT Leaders and Revenue Cycle Leaders regarding integration complexity, data silos, and workflow disruption. It highlights Cedar's technical capabilities and reassures prospects about implementation feasibility. This is mid-to-lower funnel as it targets prospects evaluating specific technical requirements.
/integrations/{ehr_system_slug}Explain common confusing aspects of medical bills and how Cedar's AI-driven communication clarifies these specific issues (e.g., understanding EOBs, deductible tracking, co-insurance calculation). This targets the pain points of Patient Experience Leaders concerned with patient confusion and complaints, and Revenue Cycle Leaders dealing with high call volumes for basic questions. It showcases Cedar's unique value proposition around patient experience and AI. This is awareness/consideration stage.
/solutions/ai-billing-explanation/{billing_issue_slug}Provide strategies and highlight how a platform like Cedar helps specific types of healthcare providers (hospitals, health systems, large medical groups) reduce their Accounts Receivable (A/R) days. This directly addresses the core motivations and pain points of Financial Leaders and Revenue Cycle Leaders. It positions Cedar as a solution for improving key financial metrics. This is consideration/decision stage.
/resources/reduce-ar-days/{provider_type_slug}Focus on how Cedar Cover helps automate and streamline the process of screening patients for financial assistance eligibility, potentially focusing on specific demographics or situations where this is crucial (e.g., emergency department visits, high-cost procedures, uninsured patients). This targets Patient Access Leaders and Revenue Cycle Leaders looking to improve pre-service processes, reduce bad debt, and ensure compliance/patient support. Also relevant for Patient Experience Leaders. This is consideration stage.
/solutions/financial-assistance-screening/{patient_focus_slug}Create pages targeting specific, high-priority challenges faced by Revenue Cycle leaders and how Cedar provides a comprehensive solution. This directly maps Cedar's capabilities to the ICP's 'hair on fire' problems like high cost-to-collect or rising bad debt. This is consideration/decision stage.
/resources/revenue-cycle-solutions/{rcm_challenge_slug}Want the full list of over 33 SEO ideas and learn how we can help you scale your organic traffic?