SEO for Aware
Building organic growth engine for Aware? Learn more about your audience and what content they want to see. Include programmatic SEO (pSEO) ideas to scale your content marketing efforts.
Aware
Aware is an innovative LinkedIn engagement and analytics tool designed specifically for creators, personal brands, and agencies. It allows users to optimize their digital branding by enhancing their LinkedIn engagement capabilities while reducing manual effort significantly. With features like dynamic engagement feeds, in-depth analytics, and powerful AI writing assistance, Aware aims to simplify the content creation and engagement processes for LinkedIn users.
Key Search Terms
These are the keywords that your customers are searching for to find your business.
Aware Companies
Direct Competitors
These are companies in Aware that directly compete with one another.
Lempod
lempod.comLempod: AI Powered LinkedIn Automation Tool
lempod.comAn AI Powered LinkedIn Automation tool for 10x user engagement on your LinkedIn posts using automated likes and comments from your network.
Breakcold
breakcold.comLinkedIn Engagement Tool
breakcold.comWith our LinkedIn Engagement Tool, you can engage with LinkedIn contacts without opening a 1000 tabs a day.
Aware
useaware.coAware | The LinkedIn Engagement & Analytics Tool
useaware.coContent & engagement analytics for your LinkedIn profile. Understand and improve your performance. Repurpose your top content in a flash.
Sprout Social
sproutsocial.com33 LinkedIn Automation Tools for Your Brand in 2025 | Sprout Social
sproutsocial.comZopto is a tool that helps you improve your LinkedIn engagement by enabling you to schedule and create posts that'll keep your feed consistent.
Taplio
taplio.comtaplio • Grow Your Personal Brand On LinkedIn
taplio.comAI-Powered Content Creation — Join 6000+ LinkedIn pros using the all-in-one, AI-powered LinkedIn tool. Taplio Helps You Create Highly Relevant and Engaging.
SocialBee
socialbee.comSocialBee | AI-Powered Social Media Management Tool
socialbee.comManage your social media accounts with ease, from one place, for all your profiles. 14-day free trial, no credit card required.
HubSpot
hubspot.comOptimize Your Content with SEO Marketing Software | HubSpot
hubspot.comBuild your authority in search with tools that help you plan your SEO strategy, optimize your content, and measure ROI.
Hootsuite
hootsuite.comHootsuite: Social Media Marketing and Management Tool
hootsuite.comHootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for you.
Buffer
buffer.comThe 7 Best Social Media Management Tools in 2025 (+ Their ...
buffer.comSave time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Octopus CRM
octopuscrm.ioOctopus CRM | Most Trusted LinkedIn Automation Tool
octopuscrm.ioOctopus CRM is a reliable automation software safely used by businesses of all sizes all over the globe. Due to the huge number of safety measures, you can be certain of your data's security.
Search Result Competitors
Besides the direct competitors, these companies also compete in the search results page with Aware companies:
Sprout Social
sproutsocial.com12 Top LinkedIn Analytics Tools to Maximize Your Marketing ...
sproutsocial.comSprout Social's powerful LinkedIn analytics features put it at the top of our list. The platform gives you a comprehensive look into your LinkedIn performance...
Shield
shieldapp.aiShield Analytics for LinkedIn
shieldapp.aiLinkedIn made easy. All your people. All your posts. All in one dashboard. Trusted by brands and creators worldwide since 2019.
Brandwatch
brandwatch.com10 LinkedIn Analytics Tools to Boost Your Marketing in 2025
brandwatch.comBrandwatch provides a great analytics tool to see what type of content is performing well. Their benchmarking feature was one of the reasons we...
Keyhole
keyhole.co2024's Top 10 LinkedIn Analytics Tools To Measure Your Engagement
keyhole.coIn this article, we cover the 10 best LinkedIn analytics tools to increase your conversions, measure and drive more engagement and maximize your ROI.
SocialPilot
socialpilot.co10 LinkedIn Analytics Tools To Ace Performance Reporting
socialpilot.coBrand24 is a powerful social listening tool that offers robust reporting, real-time campaign tracking, and sentiment analysis. As one of the top...
Customer Profiles for Aware
To understand who you are creating content for, we need to understand the ideal customer for your business. These are the people who are most likely to buy your product or service. You will also find out how your customers come to think of your business.
Owner/Manager of a B2B Marketing Agency specializing in LinkedIn strategy for tech startups.
Experience
10+ years in digital marketing, expert in B2B lead gen and social selling, manages a small team.
Core Motivation
Deliver measurable results (leads, engagement, brand awareness) for clients on LinkedIn, streamline agency workflows, scale operations profitably, and prove ROI.
First Thoughts
Okay, check Slack for urgent client fires. Review the team's task board – did anyone follow up on those warm leads from Client X's post yesterday? Need to prep for the Client Y review meeting at 10 - their LinkedIn engagement stats looked flat last week, gotta find some insights or wins to show them. Ugh, manually pulling those reports is going to take forever. Wish there was a way to see *who* is engaging across all our managed accounts and quickly flag potential leads for the sales team. And maybe get some AI help drafting posts for Client Z's thought leadership push?
Priorities
Sarah's team is spending hours manually tracking engagement for 10+ client accounts, trying to identify key prospects engaging with content, and compiling meaningful performance reports. It's inefficient, prone to errors, and difficult to demonstrate concrete ROI beyond vanity metrics. A key client is questioning the value of their LinkedIn activities, and Sarah needs hard data *now* to show progress and justify their retainer. The native LinkedIn analytics are clunky and don't easily aggregate data across multiple managed profiles or show *who* is engaging consistently.
Technical Skills
Proficient with various MarTech stacks (HubSpot, Salesforce), social media management platforms (Hootsuite, Sprout Social), analytics tools (Google Analytics, native LinkedIn analytics), project management software (Asana, Monday). Comfortable learning new specialized tools like Aware.
Products Used
CRM
- • HubSpot
- • Salesforce
Social Media Management
- • Hootsuite
- • Buffer
- • Sprout Social
- • Taplio
Analytics & Reporting
- • Native LinkedIn Analytics
- • Google Analytics
- • Supermetrics
- • Databox
- • Shield
Project Management & Collaboration
- • Asana
- • Slack
- • Monday.com
Sales & Prospecting
- • LinkedIn Sales Navigator
- • Apollo.io
- • Lusha
Content Creation
- • Canva
- • Vidyard
- • ChatGPT
Independent Business Consultant (SaaS Strategy Focus) using LinkedIn heavily for lead generation and personal branding.
Experience
15+ years in the SaaS industry, expert in his niche, actively building personal brand on LinkedIn for the last 1-2 years.
Core Motivation
Establish himself as a thought leader in his niche, generate high-quality inbound leads for his consulting services, build a strong professional network, and do it all time-efficiently.
First Thoughts
Coffee first. Check LinkedIn notifications - any interesting comments or messages? Need to respond to those leads from yesterday. Okay, block out 90 minutes for 'LinkedIn engagement'... where do I even start today? Scroll the feed? Check prospect profiles? Gotta post something too... what worked well last week? Let me check my stats... oh wait, native analytics are so basic. Did that post about SaaS pricing get any traction? Need to find 5 relevant posts to comment on. Hope I don't get distracted by random updates. Must. Find. Leads.
Priorities
David spends 1-2 hours *every day* trying to engage meaningfully on LinkedIn – scrolling the feed, finding relevant posts from prospects and influencers, leaving thoughtful comments, and responding to his own post comments. He *knows* it's crucial for visibility and lead gen, but it feels incredibly time-consuming and scattershot. He's unsure which posts are actually driving profile views or connection requests, and he often misses opportunities to engage with key people because the main feed is too noisy. He needs a way to focus his engagement time on the *right* people and posts and understand what content truly resonates, without getting sucked into the LinkedIn void for hours.
Technical Skills
Comfortable with standard business software (G Suite, Office 365), CRM (Pipedrive/HubSpot Free), video conferencing (Zoom), basic graphic design (Canva), and using LinkedIn Sales Navigator. Not deeply technical but willing to adopt tools that save time and deliver clear value, like Aware.
Products Used
Core Platform
- • LinkedIn Premium
- • LinkedIn Sales Navigator
CRM
- • Pipedrive
- • HubSpot Free/Starter
Scheduling & Productivity
- • Calendly
- • Google Workspace
- • Notion
Content Creation & Writing
- • Canva
- • Grammarly
- • ChatGPT
- • Jasper.ai
Website & Landing Pages
- • WordPress
- • Squarespace
- • Leadpages
Email Marketing
- • Mailchimp
- • ConvertKit
LinkedIn Coach & Content Creator helping individuals build their personal brands.
Experience
Built a significant LinkedIn following over 3-4 years, expert in LinkedIn content strategy and growth. Monetizes through coaching, courses, and workshops.
Core Motivation
Grow their audience, increase engagement on their content, generate leads for their coaching programs/courses, stay ahead of LinkedIn trends, and provide top-tier advice to clients. Efficiency is crucial for scaling.
First Thoughts
Check LinkedIn notifications – comments, DMs, connection requests. Need to reply to everyone. What content performed best yesterday? Let me check the analytics... okay, decent reach, but who actually engaged? Need to plan today's post – maybe repurpose that thread from last month? Ugh, gotta find it first. Need to spend an hour engaging with my key audience and influencers... hope the feed shows me relevant stuff today. Also need to find some fresh content ideas... maybe that AI writer can help brainstorm angles based on my top posts?
Priorities
Alex's brand depends on high engagement, but the LinkedIn feed is increasingly noisy, making it hard to consistently interact with their core audience, potential clients, and key influencers. They spend significant time analyzing post performance using native analytics but find it limiting – they can't easily see long-term trends, identify *which* specific followers are most engaged, or quickly repurpose top-performing content formats. They suspect they're missing opportunities because they can't efficiently track conversations or identify emerging content themes within their niche. They need deeper insights than LinkedIn provides natively to refine their strategy and prove their methods.
Technical Skills
Highly proficient with LinkedIn features, online course platforms (Teachable, Kajabi), payment processors (Stripe), email marketing (ConvertKit), landing page builders (Leadpages), webinar software (Zoom), basic video editing (Descript/Capcut), and analytics. Actively seeks out tools like Aware to optimize workflow and gain deeper insights.
Products Used
Core Platform
- • LinkedIn Creator Mode
- • LinkedIn Premium
Business Operations
- • Teachable
- • Kajabi
- • Stripe
- • Calendly
- • Zapier
Content Creation & Planning
- • Canva
- • Descript
- • CapCut
- • Notion
- • ChatGPT
- • Jasper.ai
- • Taplio
Email Marketing & CRM
- • ConvertKit
- • ActiveCampaign
Analytics
- • Native LinkedIn Analytics
- • Shield
- • Google Analytics
Community Platform
- • Mighty Networks
- • Circle.so
- • Slack
Our deep understanding of your customers and their needs is the foundation of our content strategy. Want to get the rest of the profiles and learn how we can help you scale your organic traffic?
Content Ideas for Aware
Now that we know who we are creating content for, we can start to think about what content to create. These are some ideas that we have for content that we think will be relevant to the ideal customer for your business and the target keywords that you can rank for.
Directly compare Aware's features, benefits, and pricing against key competitors. This targets users in the final consideration stage who are actively evaluating options, addressing pain points around choosing the right tool for specific needs like analytics depth or engagement efficiency.
/compare/aware-vs-{competitor_slug}Capture search traffic from users specifically looking for alternatives to known LinkedIn tools. Position Aware as a strong contender, highlighting its unique features (e.g., engagement feeds, specific analytics) that address the shortcomings or specific use cases the original tool might not cover well. Targets users dissatisfied with or exploring beyond their current tools.
/alternatives/{competitor_slug}-alternativesExplain how to leverage LinkedIn analytics (implicitly using Aware's advanced capabilities) to achieve specific business objectives like lead generation or proving ROI. This educates users on the *value* of analytics beyond basic metrics and positions Aware as the tool to unlock these insights. Addresses pain points of marketing managers, agency owners, and consultants.
/linkedin-analytics/achieve-{goal_slug}Provide tailored advice on how different professionals (SDRs, Agency Owners, Consultants, Founders) can use focused LinkedIn engagement to achieve their specific goals. Introduce Aware's engagement feeds as the solution to noisy feeds and inefficient manual processes. Targets users looking for practical, role-specific LinkedIn advice.
/linkedin-engagement/strategy-for-{role_slug}Define and explain key LinkedIn metrics that Aware helps track, such as engagement rate calculations, content reach nuances, or profile view sources. This builds topical authority and attracts users searching for specific metric definitions or improvement tips, positioning Aware as the tool providing deeper insights.
/linkedin-metrics/what-is-{metric_slug}Want the full list of over 32 SEO ideas and learn how we can help you scale your organic traffic?